Podcasting Tips and Tricks for Profit

Entries categorized as ‘Podcast Monetization’

Viral Video Podcasting 1-2-3, or How to Make a Google Video

March 13, 2007 · Leave a Comment

Video Podcasting, or viral videos are all the buzz in promotion these days. If you aren’t fond of keeping a written blog, and you never got past the technical obstructions to audio podcasting, you may be in for a pleasant surprise with video podcasting. It’s surprisingly simple to make appealing videos, host them for free on popular video sites, and drive prequalified traffic to your site or business.

The shoestring budget version of making videos

  1. Use the free Windows Movie Maker that ships with Windows XP. That takes care of your basic editing needs including video effects, transitions, adding titles and credits, narration or other audio track, and exporting to a .wmv file type. Obviously if you find that your videos become extremely popular, you will want to target the MP3 file type for getting the full ipod revolution affect.Open Windows Movie Maker and you have a task toolbar that includes importing video, audio or images. Even if you have no video clips, you can do a lot with still photos. Consider first importing your site logo and using a video effect such as zoom in to imitate camera movement.

    With a digital camera, you can shoot a series of still photos and import them to make a stop motion video. If your digital camera has video capture capabilities, take full advantage of it.

  2. For branding purposes, you may want to purchase some stock music or a stock music loop for commercial use. There are sites that offer free loops for personal and non-commercial use. The right background music can add a lot to your video and branding efforts. Just click on Import Audio in the Windows Movie Maker task menu and then switch the view of your workspace to timeline. Drag the audio file to where ever you like, as many times as you like (repeat a loop for a continuous background).
  3. Click on “Save to my computer” and choose a video quality. While many times the “playback on computer” is fine, you may want to see if your video looks better in high quality. The file size will be larger, though.

That’s it, you’re ready to upload!

Upload to Yahoo Video, YouTube.com, AOL Video, Google Video, and any other video hosting sites you prefer.

Optional: Want to get fancy? Start a blog and use the embed features from Google Video or YouTube to embed your videos into your blog. Use an RSS to HTML converter such as CARP to pull your blog entries onto any site you like to promote your video blog.

You can use this method with an extremely small investment of time and money. You can produce viral videos, video tutorials, video product reviews, just about any marketing method you can think of. Be sure to feature your brand logo, and in sites that allow a link, such as Google Video, add your site link for viewers to find your site.

Robin Brown has been making video tutorials for Singer sewing machines with this method. She enjoys using her digital camera and was intriqued with the idea of marketing through Google Video. A search for how to make videos for Google turned up the trick of using Windows Movie Maker, a free program already bundled with Windows XP.

Visit http://www.sewsing.com/singersewingblog/ for video tutorials on using a mechanical Singer sewing machine. You can see the blog listings pulled by CARP on the index page of http://www.SewSing.com

Article Source: http://EzineArticles.com/?expert=Robin_A._Brown

Categories: Business Podcasting · Introduction to Podcasting · Podcast Monetization · Podcast Promotion · Podcast Tips

3 Ways to Make Money with your Podcast

January 22, 2007 · Leave a Comment

How would you like to make money with your podcast? If you are podcasting, the potential to generate revenue from your podcast is an extra-added benefit to you as a podcaster.

As a podcaster, you don’t have to worry about large overhead and the revenue generated through your podcast will be mostly profit.

There are three main ways in which you can make money with your podcast.

1. Generate Revenue through Commerical Sponsors

One of the greatest ways to generate revenue for your podcast is through commercial sponsorship of your show. If you are able to obtain a major sponsor, you can bring in large revenue for your podcast. As time goes on, major companies are beginning to recognize the true importance of podcasting.

Two Moms, Paige and Gretchen, from Virginia understand the significance of commercial sponsors. They host a weekly show called MommyCast that focuses on mothers. Paige is a mother of 5 and Gretchen is a mother of 2.

They have obtained two major sponsors for their show, Earthlink and Dixie. As a result, they are making substantial revenue just from commercial sponsorship to their show. When they started podcasting, they probably had no idea how popular their show would become. However, Earthlink and Dixie recognized the impact of their show and decided to become sponsors. http://www.mommycast.com/

If two Moms from Virginia can do this, anyone can accomplish this same goal. It doesn’t matter where you live or what you are podcasting about. If you are able to generate a substantial listening audience, the chances of obtaining major sponsors for your podcast will increase.

Commercial sponsorship for your podcast is an excellent way to generate a great source of income. If you are able to obtain a big sponsor, this could bring in large revenue for you as a podcaster.

When two major corporations like Earthlink and Dixie recognize podcasting as a way to reach potential customers, this is great news for all podcasters. When a major sponsor advertises on traditional radio, the radio station’s signal is limited by wattage to a specific geographic region. However, with podcasting, there is no geographic limitation. Anyone in the world with a computer or mp3 player can potentially hear the show. Thus, this is an excellent selling point to potential sponsors.

2. Make Money with Donations

Another way to generate revenue with your podcast is with donations. For example, Adam Kempenaar and Sam Hallgren host a twice-weekly film podcast from Chicago called Cinecast. They review different movies and give their opinions. Their podcast is becoming very popular and continues to grow on a daily basis. http://www.cinecast.com/

If you visit iTunes, you will see that they are listed as a featured podcast in their podcast directory. This is a major plus for Cinecast. http://www.apple.com/itunes/podcasts/

Adam and Sam have decided to make money by requesting donations for their podcast. When you go to their website, you will see a button for PayPay in which listeners can make a donation to their podcast. PayPal has a positive reputation and offers an excellent way for accepting donations.

If you provide valuable information to your listener, they will appreciate your efforts and be more likely to make a donation. However, in time, Cinecast will probably be able to acquire national sponsors.

When you first start podcasting, donations are an excellent way to generate revenue as your audience grows.

3. Get Money from your Website or Blog

The third way that you can make money with your podcast is with advertisements on your website or blog. Google Adsense is one way that you can accomplish this goal. Adsense places ads on your website and when someone clicks on the ads, you get paid. https://www.google.com/adsense/

Another way to make money with your website or blog is by promoting different products through Clickbank. ClickBank offers over 10,000 products that you can promote as an affiliate. It is free to sign up as an affiliate at ClickBank and you make money every time someone purchases a product through the links that are displayed on your site. http://clickbank.com/

The key element to generating revenue is getting your podcast noticed. The best way to accomplish this goal is by getting your podcast listed in iTunes and also listing your podcast with other podcast directories. You need to let people know that you are out there so that you can obtain a large audience. Over time, as your audience grows, the potential for commercial sponsors will also grow.

Author Bio:

Patrick Curran is a professional radio Disc Jockey who takes you through the process of creating your own podcast. He reveals insider secrets to skyrocket your podcast – nothing held back. He provides easy steps to learn podcasting so that you can start your podcast today. To learn How to Podcast, please visit: http://www.radiosecretsforpodcasting.com

Article Source: http://EzineArticles.com/?expert=Patrick_Curran

Categories: Introduction to Podcasting · Podcast Monetization · Podcast Tips