Podcasting Tips and Tricks for Profit

Entries from December 2006

RODE Podcaster USB Microphone

December 28, 2006 · Leave a Comment

RODE Podcaster USB Microphone
Seamless integration was the idea, and it was obtained by creating a studio dynamic microphone with unparalleled A/D converters, so that the microphone can be plugged into any computer with no in/out boxes, no expensive computer preamps just a USB cable.The R0DE Podcaster offers an end-address configuration, the clarity of R0DE’s tailored-for-voice frequency response, an ON’ LED, a direct headphone amp and, of course, very low self noise. The microphone comes complete with a 3M USB cable. It’s a must for any musician on the road or in the project studio, but the Podcaster is going to offer solutions to more than just musicians. The mic opens up possibilities for anyone who records audio-from podcasters, journalists and students to business people adding audio files to websites and multimedia presentations. Create your own radio show, or let R0DE do it for you, as they have even developed a website to host and broadcast podcasts for R0DE Podcaster customers.

Categories: Podcast Microphones · Podcast Music

The Basics of Podcasting

December 27, 2006 · Leave a Comment

Podcasting in its simplest form is the uploading of MP3 files to the internet, where they can be accessed by the majority of the online universe with little more than a modern browser. You might consider a podcast to be an audio blog, although podcasts are basically standalone units of communication and not limited solely to “audio.” The term is also applied to short video pieces that are uploaded for general consumption; that is becoming more common, but the term was born as a reference to the audio format. Although the term stems from Apple’s iPod line of products it is generic in nature and refers to any MP3 (and increasingly, video) file provided via one Internet channel or another.

To that end, the number of channels that are now using podcasts is nothing short of phenomenal. They are used in educational formats (distance learning programs) and by the mainstream media. Business Week Online is an example of excellent utilization of the format. They provide professionally conducted interviews with both newsmakers in the business world and with experts on topics like developing technology. It is both an extension of their current events function and the features section of the magazine that focuses on broader industry analysis.

Every major news outlet online – ABC, ESPN, Fox, CNN and so forth – use podcasts to augment their print-and-graphics webpage formats. You can find them on political websites and blogs, often carrying the candidate’s message but more often carrying the opponent’s gaffe. This particular phenomenon has led to the practice of campaigns hiring “trackers” to trail their opponent from public event to public event with a video camera, hoping to catch a misstatement, a contradiction or some sort of unfortunate occurrence that can be distributed via the assortment of political websites and blogs that clog the web today.

You can now “subscribe” to podcasts that are delivered via an RSS application automatically to your computer. “Podcasters” are individuals or information distributors of some sort that provide an ongoing series of podcasts. Podcasts very quickly found their way to the marketing and advertising industry, which as adopted them for widespread use on the Internet. Video podcasts in particular have become the most recent form of “popup” advertising on the web. You can be clicking through a commercial site and suddenly you are watching a commercial.

The proliferation of podcasts that are webcasts of mistakes, poor behavior or just plain foolishness began with people in the public eye but now extends well beyond the currently and formerly famous. Because these snippets of audio and video are so widespread and move across the digital network so quickly, one begins to feel uneasy. What if someone catches me falling off a bicycle and thinks it looks funny enough to share?

When email entered our society, it provided a screening device to communication that was somehow comforting. Podcasts and to some degree the whole social networking phenomenon create the opposite effect. It’s easy to feel exposed, regardless of the fact that you’re still one person using one computer.

For a technical explanation of the various methods of podcast delivery, take a look at http://en.wikipedia.org/wiki/Podcasting. They provide an excellent and extended explanation of the various software options and delivery choices that you can make in allowing podcasts into your life. For a fairly comprehensive directory of podcast feeds and sources, try http://www.podcast.net/. As a good resource for news in the podcast universe and also for a directory, there’s http://www.podcastingnews.com/.

Madison Lockwood is a customer relations associate for ApolloHosting.com. She brings years of experience as a small business consultant to helping prospective clients understand the ways in which a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers. Established in 1999, Apollo prides itself on the highest levels of customer support.

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Categories: Introduction to Podcasting

Podcasting – What Is It And How Can You Benefit From It?

December 27, 2006 · Leave a Comment

Traditional radio is slowly becoming obsolete as technology in modern times grows in leaps and bounds. We last discussed internet radio, which is basically audio files streamed over the internet to whomever chooses to listen to it. And in this article we’ll be discussing podcasting. Which is very similar to internet radio, yet has its differences. Basically it is an updated version of streaming internet radio, and then some.

What is podcasting?
A podcast is a multimedia file that is distributed by subscription over the Internet using different syndication feeds. Podcasting is an automatic mechanism whereby multimedia computer files are transferred from a server to a client, which pulls down XML files containing the Internet addresses of the media files. In general, these files contain audio or video, but also could be images, text, PDF, or any file type. You can playback these files on mobile devices such as iPods, and personal computers. These podcast subscriptions can be both paid and unpaid, allowing the podcasters (author of the podcast) to be compensated. One of the big differences between podcasting and internet radio, is that with podcasting you have the ability to download the podcast automatically using software capable of reading feed formats such as RSS or Atom. The feed is a list of the URLs by which episodes of the show may be accessed. This list is usually published in RSS format, which provides other information, such as publish date, titles, and accompanying text descriptions of the series and each of its episodes. Standard podcasts consist of a feed from one author. More recently multiple authors have been able to contribute episodes to a single podcast feed using concepts such as public podcasting and social podcasting.

How do I create a podcast?
The process of creating your podcast is almost identical to the process of creating content for an internet radio station. If you haven’t read my article titled “Setting Up Your Own Internet Radio Station”, I suggest that you go back and read that for a primer on what gear you’ll need to create your final podcast (most likely) MP3 file. When you do have your final content in hand, you’ll need to submit it to different podcast listing sites. One very visible podcast site you should look into is Yahoo podcasts, and also check out this massive list of podcasting site links. http://www.podcasting-tools.com/submit-podcasts.htm

This is a simple description of what a podcast is, and very basic directions on how to record and distribute your own cast. With the popularity of iPods and other portable media players, podcasting seems to be the next step in the evolution of standard radio. With the large amount of people utilizing this media outlet, it stands to be something that has yet to display its full potential of use and useability. If you have something to say, say it via podcast.

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Categories: Introduction to Podcasting

What The Heck Is Podcasting And What Can It Do For Your Business?

December 27, 2006 · Leave a Comment

Do you ever feel like technology is passing you by, no matter how hard you try to keep up? Like you’re peddling your bike as fast as you can down the middle of the business super highway, but still cars whiz by you so fast that the breeze just knocks you into the ditch?

Now I’m a pretty high-tech kind of guy. I pride myself on having all the latest and greatest techno gadgets for my personal and business life; including multiple laptop computers, the most modern cellular phone, and a Global Positioning System in my car to always tell me where I ain’t. I know, it’s supposed to tell me where I am, but my brain doesn’t work that way.

But only recently have I cemented my position among the true entrepreneurial technorati by adding a podcast to my business marketing repertoire. What’s that you say? You have no idea what a podcast is or how it can help add dollars to your bottomline? Then peddle faster, my friend, and I’ll explain it all while you catch up.

A podcast is a digital audio file that you record using your computer, recording software, and a microphone. You then upload that file to a podcasting web service so listeners can download the file or subscribe to the podcast feed and listen to it on their computer or audio player.

If that’s too techno-babblish for you, try this; a podcast is like an internet radio show that you produce and post to the web so people interested in what you have to say can listen to it on their computer or download it to an mp3 player. Now the big question: why should you care to know what a podcast is? Because used wisely, a podcast can become a powerful weapon in your marketing arsenal. It can help establish you as an expert in your field, drive traffic to your website, bring new customers in the door, open up new opportunities, and create a new revenue stream that you might have otherwise missed.

Why am I so excited about podcasting? Trust me, it’s not because I love the sound of my own voice. As my Mama says, “Some people talk just to hear their head rattle.” I believe she was looking at me the first time she said it.

I’m jazzed about podcasting because podcasting is today where email was ten years ago. Many people ridiculed email as a geeky fad and refused to believe it when the experts predicted that one day we’d all be using email to communicate with everyone from our bosses to our grandmas. It was also hard for the average Joe to imagine how anyone could make money with email. Now, not too many years later, entrepreneurs who understood the potential of email marketing and got onboard early are generating millions of dollars a year selling to customers around the globe; all through the magic of email.

I believe that podcasting actually has more potential than email because of what I call, “The Passion Factor.” With a podcast you can hear the passion in a person’s voice and get excited about their message. And podcasting is much more user friendly than email. You don’t have to read or deal with mountains of spam and you don’t have to be in front of a computer. All you have to do is listen; and you can do so anywhere by using an iPod or other portable audio player.

I started producing a weekly podcast for my Internet Marketing business about six weeks ago. The point of the podcast was to drive traffic to my websites and customers to my sales pages and eventually use it as a platform to promote my book. My podcasts are generally 20 to 30 minutes long and consist of me talking for a few minutes on a business related topic and an interview with an expert in the field related to that topic. I record my portion of the show using a headset microphone and a computer. I record the interview with the expert using a cable that connects my telephone to my computer. Once recorded and edited, the podcast sounds much like a radio show (on an amateur scale, of course). I then upload the podcast to a website called Podomatic, which makes the podcast available to the world via RSS (real simple syndication). Listeners can download my podcast to their computer or iPod and take me with them wherever they go.

What has the podcast done for my business? I have averaged 50 to 100 new subscribers to my podcast each day and have noticed a nice spike in traffic to my website. I’m seeing increased sales and getting more inquiries from potential customers. I am establishing my credibility as an authority on small business and I’m having fun doing it. And isn’t fun the best thing to have?

Here’s an example that illustrates the potential of podcasting: I met a couple at a recent seminar who have a counseling practice for divorced men dealing with child custody issues. This couple started a podcast on the topic of father’s rights and posted it to several podcast feed sites. Before long their podcast was being downloaded by hundreds of listeners each day. And at the end of each podcast they prompted listeners to visit their website to learn more about their products and services. As a result their little counseling business added over $100,000 in new revenue in just a few months. They are on track to do several hundred thousand dollars this year, thanks to the attention their podcast brings.

How could you use podcasting in your business? If you’re a dry cleaner you can record a podcast on getting tough stains out of clothes. Have listeners mention the podcast to get a discount on their next visit. If you’re a car dealer do a podcast describing the new models. If you’re a CPA do a podcast on tax tips. If you’re an attorney do a podcast giving legal tips. The possibilities are endless. You are limited only by your imagination.

If you’d like more information on podcasting and how to put it to work in your business you can email me at tim@timknox.com and I’ll point you in the right direction. If you’d like to sample my podcast you’ll find it on my website at timknox.com.

From “Small Business Q&A” With Tim Knox Tim Knox is a nationally-known entrepreneur, author, speaker, and radio show host. Tim has helped hundreds of entrepreneurs realize their business dreams. To learn more please visit http://www.timknox.com

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Categories: Business Podcasting